![]() ![]() Type is truly an art form and you can't take this post so literally. I personally have spent years studying design and typography, and have even done my own book design and editorial pieces. Heck, even non-logo type gets designed like crazy for body-type heavy entities like books and magazine. They're not intended to be logo-ready, and a lot of design is actually pretty necessary to avoid the type looking flat or lifeless. A bit more of a creative choice for the manufacturing industry, but that’s why we like it. As you can see by the reveals, the fonts on their own read just like what they are: FONTS. Indigo is a chunky font that implies sturdiness and strength. At a minimum, the kerning and leading will be adjusted - usually to avoid awkward white space- but then come effects like drop shadows, beveling, custom serifs, and whatnot. ![]() I think a lot of people saying "not even close" or "close but not quite" need to understand that graphic designers rarely use a font as-is when it comes to title and logo design. Upvotes Follow Unfollow 2 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017
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